A Multi-Touchpoint Nurturing System to Drive Customer Acquisition
Trust takes time, especially in long sales cycles. We help sales teams build a repeatable, multi-channel engine designed to reactivate cold leads, nurture hot prospects, and deliver actionable interaction data directly to your team so you can close deals faster.
Strategy
We audit your current marketing and sales processes to uncover gaps and identify key opportunities.
Content Factory
We deploy a tailored multi-touch campaign aligned with your prospects' real questions and objections.
Feedback Loop
We feed interaction data back into your sales process for smarter, timely follow-ups.
Laying the right foundations for relevant nurturing
We start by assessing your current sales and marketing processes. We look at what's already working, where you're losing attention, and where nurturing can tip the scales.
We align your positioning, prospect journey, and sales objections to create a nurturing approach that supports conversions.
Key aspects we focus on
Designing a tailored multi-touch content machine
We build a scalable content marketing process that mirrors your real-life conversations and reaches your prospects at the right place and at the right time.
We work closely with your sales team to provide them with material that'll help them get prospects further down the pipeline.
Key aspects we focus on
Using insight to refine, not guess
We track content interactions and feed them back to your CRM and sales team in order to leverage them.
Your sales team get actionable insight into which prospects are warming up, what topics resonate, and when it's the right time to reach out.
Key aspects we focus on
A system that sells even between meetings
Nurturing is often seen as creating and distributing content. It's more than that. It's a repeatable system that keeps you top of mind, answers objections before they're raised, and gives your sales team the tools and insights they need to close faster.
Our approach takes you from scattered follow-ups and cold leads to:
Use cases
Nurturing systems we've built
Three real engagements — from activating a cold base to running a content machine across several audiences at once.
Evoluno
Corset & Daum
Aydo
How We Work: From Building to Autonomy
The endgame isn't for us to stay on your team forever. The goal is for us to help you build the ideal system and then pass ownership on to your team.
Building the machine
We start by designing and launching your tailored nurturing system, built around three core pillars:
This phase typically lasts 6 months, depending on your existing assets and team bandwidth. We work based on a global estimated budget, adapting as needed to reach full operational capacity.
Transfer and Autonomy
Once the system is running smoothly, we shift focus to training and coaching your team. We support a designated internal lead on a recurring basis — until they're fully equipped to operate, maintain, and evolve the system independently.
You walk away with a system that works and the ability to run it without us.
Nurturing & Beyond: a holistic marketing approach
Nurturing is just the beginning. Staying top of mind is essential, but sustained growth requires a broader marketing ecosystem. We help amplify your reach through strategic marketing tactics designed to engage, convert, and retain your audience.
We are growth architects
200 startups helped · 15 years of experience · Based in Brussels, Paris and Lausanne
For over 15 years, 26lights has partnered with more than 200 startups, scale-ups, and ambitious SMEs, guiding them to build sustainable and scalable businesses characterized by healthy growth and robust leadership. With offices in Brussels and Paris, our mission is to architect your company's next growth phase through a unique blend of Business, Tech, and Marketing expertise.
Business coaching
We'll help you lay out and implement an ambitious yet realistic GROWTH PLAN, with all the relevant KPIs. We'll be with you at every step of the journey.
Beyond funding, a good BUSINESS PLAN is critical to increase your chances of success and make informed decisions that support long-term growth.
See our growth services
Tech experts
Beyond writing code, our tech architects will be your strategic partners in success. We know how to deliver strong, scalable solutions, built to last.
Our architects either hold a PhD in cybersecurity and artificial intelligence, or come from big companies (Amazon, Teads) or engineered for BNP Paribas Fortis' trading floor.
See our tech team
Marketing & sales
Creating an outstanding product or service is just the beginning. Ensuring it reaches the right audience, through the right channel, at the perfect timing, within budget is a whole different challenge.
Working with multiple specialized agencies can create gaps in coherence. Our model provides a unified vision and ensures effectiveness of each growth lever utilized.
See our marketing servicesLet's talk about your growth now
