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Notes from the field

What we're learning building growth, product and marketing for startups and scale-ups.

marketingshootMarketing

Video Content Strategy vs. Traditional Content Marketing for SaaS: Choose the Best for 2026

Compare Video Content Strategy with traditional marketing for SaaS. Discover 2026 trends and the best video strategies for SaaS growth.

24 Nov 2025
offshorenearshoreMarketing

Content Creation Showdown: AI-Powered Tools vs. Traditional Methods for Businesses 2025

Discover how content creation with AI-powered tools stacks up against traditional methods for businesses in 2025. Make smart choices now.

20 Nov 2025
securityneedsMarketing

How Internal Communications Drive Business Growth: A Case Study for Startups and Scaleups

Discover how internal communications boost business growth for startups. Learn best practices for remote teams with real-world case insights.

15 Nov 2025
excelfeaturedimageMarketing

How Video Fuels Business Growth: Affordable Solutions for Small Enterprises

Explore how Video drives business growth and discover affordable video production services for small businesses in today's digital era.

11 Nov 2025
commonpitfallsofproductmanagementMarketing

How to Master Video Marketing: Top Strategies for Small Businesses in 2025

Unlock powerful Video Marketing strategies for small businesses in 2025. Step-by-step guide to boost visibility, engagement, and growth.

5 Nov 2025
Marketing

How to Create a Content Strategy for your startup: Step-by-Step Guide for Building Growth

Learn how to create a content strategy for startups with actionable steps, key challenges, and expert tips to drive sustainable growth.

1 Nov 2025
agileconsultingMarketing

How Content Creation Drives Business Growth: A Case Study With AI-Powered Tools for 2025

Discover how structured content creation accelerates business growth using AI-powered tools for businesses in 2025. See results in action!

28 Oct 2025
marketingteam26lightsMarketing

How to Implement a Content Strategy for Startup Growth Consulting Success

Discover how Content Strategy fuels business growth consulting. Learn how to create a content strategy for startups step by step.

25 Oct 2025
nocodeTech

The Ultimate Guide to Vibe Coding: Business Benefits for Growing Companies

Discover how Vibe Coding accelerates business growth for startups. Learn what is vibe coding in software development and its key benefits.

16 Oct 2025
vibecodingTech

In-House vs Outsourced AI Integration: Best Solutions for Businesses in 2025

Discover whether in-house or outsourced AI Integration suits your business growth goals in 2025. Compare solutions for startups.

15 Oct 2025
Tech

AI Integration: Key Q&A for Business Growth and Top Solutions in 2025

Discover how AI Integration drives business growth in 2025 with practical solutions, expert Q&A, and tailored advice for startups and SMEs.

10 Oct 2025
commonvibecodingmistakesTech

AI Integration Q&A: Top Solutions for Businesses in 2025

Explore AI Integration solutions for businesses in 2025. Get expert Q&A, trends, and strategies to boost efficiency and stay ahead.

6 Oct 2025
Business

Overcoming Venture Growth Challenges: Industry Analysis and Winning Strategies for Startups in 2025

Explore key venture growth challenges, emerging trends, and actionable strategies for startups 2025. Stay ahead in the growth race!

2 Oct 2025
Tech

How Agile Consulting Accelerates Growth for Ambitious Software Teams

Discover how Agile consulting empowers startups and SMEs to overcome growth hurdles. Get actionable steps for scalable business success.

2 Oct 2025
Tech

The Ultimate Guide to Vibe Coding in Collaborative Tech Projects

Discover Vibe Coding and what is vibe coding in software development. Learn key elements for effective teamwork in tech projects.

1 Oct 2025
pitfallsofrecruitmentTech

7 Ways Vibe Coding Accelerates Flexibility and Innovation in Startups

Discover 7 ways Vibe Coding drives flexibility and innovation in startups. Learn what is vibe coding in software development with actionable insights.

26 Sept 2025
Tech

AI Integration Q&A: Unlocking Process Optimization for SMEs in 2025

Discover how AI Integration optimizes SMEs' processes. Get answers on top AI integration solutions for businesses in 2025.

23 Sept 2025
Tech

AI Integration Strategies: Transforming Internal Workflows for 2025 Success

Discover how AI Integration streamlines business workflows. Explore 2026-ready AI integration solutions for businesses and scalable growth.

16 Sept 2025
Tech

The Ultimate Guide to Vibe Coding vs. Traditional Development Methodologies

Discover Vibe Coding in this guide—compare it to Agile and Waterfall, and learn what is vibe coding in software development.

10 Sept 2025
techduediligenceTech

The Ultimate Guide to AI Integration for Startups and Scaleups: Vibe Coding Success

Discover how AI Integration and Vibe Coding drive startup growth. Actionable tips and strategies for startups and scaleups.

4 Sept 2025
Tech

How To Integrate AI to Your Startup : A Practical Guide

Discover how to leverage Artificial Intelligence tools to boost your startup's productivity and accelerate business growth.

29 Aug 2025
Tech

How Artificial Intelligence Fuels Startup Growth and Productivity in 2025

Discover how Artificial Intelligence is revolutionizing startup and scaleup growth, driving productivity and success in 2025.

27 Aug 2025
Tech

The Future of No-Code: How No-Code Is Transforming ERP and Advisory Growth

Explore industry analysis on the future of no-code, ERP innovation, and advisory strategies that drive business growth.

22 Aug 2025
Tech

MVP Development done Right: A Practical Guide for Startups

Better understand your go-to-market strategy with actionable steps on how to build a GTM plan for your next MVP.

22 Aug 2025
Tech

How Vibe Coding Is Shaping the Future of Tech

Explore how vibe coding is transforming tech. Uncover industry trends, key insights, and growth strategies in this expert analysis.

22 Aug 2025
Tech

How to Build Your MVP With AI: The Ultimate No-Code Guide for Fast MVP Development

Discover how to build your MVP with AI, no-code tools, and expert advice to ensure efficient MVP development that truly solve problems.

22 Aug 2025
Tech

How Not to Vibe Code : 10 common mistakes

Discover 10 vibe coding mistakes tech devs make and learn how AI, artificial intelligence, and smart strategies help you truly vibe code.

18 Aug 2025
Tech

The ultimate tech due diligence guide for startups in 2025: What investors want to see before they fund you

This exhaustive guide explains what tech due diligence involves, what investors expect, and how founders can prepare.

2 Jun 2025
Tech

The security needs of a startup in 2025

Discover how to build a security-first culture, protect your assets, and scale confidently, with practical tips to build your own plan.

2 Jun 2025
boostoperationalefficiencyBusiness

10 Proven Ways to Boost Operational Efficiency in Startups

Discover proven ways to boost operational efficiency in startups with strategic, actionable insights for sustainable business growth.

27 May 2025
europemapfeaturedimageBusiness

We’re now in Switzerland!

After the successful implementation of our new office in France, we're now expanding to Switzerland!

21 May 2025
Tech

How to get out of Excel, by Arik Azoulay

In this post, taken from the series "Ah si j’étais moins con", Arik elaborates on Why Excel may hinder your company's growth.

ArikArik21 May 2025
Tech

Why Nearshore Is the Smart Choice for Your Next Software Project

Businesses in search of Agile, reliable software development are increasingly looking at nearshore solutions. Discover why.

19 May 2025
Marketing

The Ultimate Guide to Marketing Consulting for Ambitious B2B Startups

Discover how we empower startups to sharpen positioning, generate leads, and build sustainable marketing systems for long-term success.

13 May 2025
Marketing

Why B2B companies choose flexible marketing teams over full-time hires

As digital competition intensifies, B2B firms are moving away from fixed in-house teams toward flexible marketing setups. Discover why.

13 May 2025
startupfinancingBusiness

Everything you need to know about non-dilutive funding options in Belgium and France for tech startups in 2025

Explore the key non-dilutive funding options available in Belgium and France and how you can benefit from them in this 2025 guide.

24 Feb 2025
26parisBusiness

26lights expands its services to the French market 🇫🇷

After 13 years of supporting belgian startups and scalups, we’re proud to announce the expandion of our operations to France!

3 Oct 2024
Tech

The Common Pitfalls of Product Management, and How to Avoid Them

Discover the most common pitfalls of shaping a product, and all the tools you need to leverage a better product thinking for a winning solution.

23 Jul 2024
Business

Avoiding Common Recruitment Pitfalls

Recruiting the wrong person often means 18 months wasted. Here we will equip you with the right tools to find the right collaborator.

26 Jun 2024
drpimageTech

Protect Your Business: The Importance of a Disaster Recovery Plan

If you're running a business, are you prepared for the worst? We're helping you find out in this blog post.

30 May 2024
arton14776Business

HORS SÉRIE CES21 – DU CÔTÉ DE LA BELGIQUE

la start-up belge Sunrise révolutionne le diagnostic des troubles du sommeil avec un dispositif médical simple et accessible au CES 2021 !

ArikArik28 Jan 2021
hiking-path-3g4qdy3-2-scaledBusiness

EP3 – CHOISIR LA BONNE VOIE

ah si j'étais moins con... dans cet épisode de notre podcast, on s'attaque à la définition d'une stratégie quand on est une entreprise en croissance, un startup. Comme toujours, des conseils pratiques

1 Nov 2020
businessman-shaking-hands-with-recruiter-gzrezzv-2-scaledBusiness

EP 2 – LE RECRUTEMENT

Dans ce 2ème épisode, Arik vous explique comment mieux recruter pour faire grandir votre start-up, sans se tromper de profil.

14 Oct 2020
bank-atm-automatic-teller-machines-for-money-withd-gv38f69-2-scaledBusiness

EP 1 – LA GESTION DE TRÉSORERIE

Dans cette chronique, Arik nous explique comment piloter sa trésorerie sans stress : conseils concrets pour fondateurs (un peu) paumés.

11 Sept 2020
fiveBusiness

Our 5 favorite digital work tools

Here is 26lights' list of our 4 favorite digital work tools! We use them everyday and it helps us work efficiently and collaboratively.

18 Mar 2020
capture-decran-2021-07-06-a-14-12-51Tech

IT development: the experience of My Treeosk

My Treeosk is our client for almost a year now. The project answers their needs in IT development. They consider us as partners.

AliciaAlicia17 Mar 2020
capture-decran-2021-07-06-a-14-33-07Tech

Be Angels: improving an existing platform to meet current needs

We have been working with Be Angels on the development of their investment portfolio management platform.

18 Dec 2019
computer-screen-laptop-software-code-f6kthbu-2Tech

Offshore or nearshore: what should you choose for your next software development?

What are the strategies for software development? Internal or external? We answer the questions you may have before starting an IT development project.

27 Nov 2019
umediaTech

Our very first projet 8 years ago with Umedia

Umedia tells us more on our very first project 8 years ago! Umedia managed to generate 60% additional investments with the tool we developped.

14 Nov 2019
scrumTech

What does a scrum master do?

We interviewd our scrum master, Alicia. She explains what is her role at 26lights and what she does exactly.

24 May 2019
business-meeting-bb5aec9-2Tech

4 reasons why you should do Daily Stand Up Meetings

At 26lights, we follow the scrum methodology. Daily stand up meetings are part of our way of doing!

30 Apr 2019
programmer-working-and-developing-software-in-offi-jgdeb8e-2Tech

What does it mean to be Agile?

At 26lights, we have adopted the agile project management method. It means that we value human communication and feedbacks to produce working results.

9 Apr 2019
proxidealBusiness

26lights works with Proxideal

26lights helped Proxideal in other to add new advanced features to their app.

27 Mar 2019
strytyTech

Stryty

Stryty is a super local app. 26lights helped them developing their product.

15 Jan 2016
unnamedTech

Show Sourcing

This article is about how 26lights helped Show Sourcing to get what they needed in order to develop their business.

15 Jan 2016
35175213375-8337df5b65-bBusiness

Sidney Valenta – sharingbox

Découvrez le parcours de Sydney Valenta, cofondateur de Sharing Box, dans l’émission Passion Start-up sur Radio Judaica.

13 Nov 2015
cathy-pillBusiness

Cathy Pill – Shoppally

Dans Passion Profession Start-up, Cathy Pill revient sur son parcours, de créatrice de mode primée à cofondatrice de Shopally.

23 Oct 2015
cupcakes-emilieBusiness

Emilie Hepner – Les cupcakes d’Emilie – Découvrir sa passion “par accident”

Découvrez comment Emilie Hepner a découvert par accident sa passion pour la pâtisserie de cupcakes, et en a fait un business florissant !

28 Mar 2015
unknownBusiness

Sharon Thiel – Invite Out

Dans Passion Profession sur Radio Judaica, Sharon Thiel raconte son parcours, de juriste à cofondatrice d’Invite Out.

AliciaAlicia12 Mar 2015
juliefoulonBusiness

Julie Foulon – Girleek Betagroup – la high tech au féminin

Passion Profession – Julie Foulon   Intro Bonjour, Bienvenue dans l’émission Passion Profession sur Radio Judaica 90.2, il est 16hNous recevons aujourd’hui une invitée spéciale, Julie Foulon qui son aventure de Girleekcomme d’habitude, ce qui va nous intéresser c’est de vous faire découvrir une belle histoire humaine et professionnelle d’une personne… en espérant que cela puisse ... Read more

AliciaAlicia19 Feb 2015
1520263746618Business

Nadia Khamlichi – le Bonheur

Plongez dans le parcours de Nadia Khamlichi, CEO et cofondatrice d’Umedia, dans l’émission Passion Profession sur Radio Judaica.

12 Feb 2015
aa117fe8-3b42-11e9-a02d-8825a61c05b3-web-scale-0-0333333-0-0333333Business

Francoise Lambotte – Impulse

Découvrez le parcours inspirant de Françoise Lambotte, directrice chez Impulse, dans l’émission Passion Profession sur Radio Judaica.

AliciaAlicia15 Jan 2015
adrian-p-execsuite-4cBusiness

Adrian Politowski – Umedia – Cinema et entrepreunariat

Découvrez le parcours d'Adrian Politowsk, un passionné de cinéma devenu l'un des entrepreneurs les plus brillants de Belgique.

AliciaAlicia8 Jan 2015
26-lights-outside3-copie-scaled-e1615193175633Business

Businesses With A Strong Sense Of Purpose Are More Successful

Want to make more money? Make sure your employees feel like they’re working for something greater than just profit. You may have already sensed that companies with a clear sense of purpose do better than those without one. A new study from Deloitte confirms it: organizations that focus their energies beyond pure profit do better than those ... Read more

20 Nov 2013

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