Effortless Expert Video Content From Day 1
- Step right into a video-first world
- You show up, we handle everything else
- No barriers, no expertise needed
Ideal for: leaders who want to position themselves as industry experts but lack time, companies that need a steady flow of branded content, established companies entering a video-first market
- WEB
- UI
- SEA
- SEO
- SOCIAL
- OUTREACH
- MARKETING AUTOMATION
Test a GTM approach across several audiences and channels
- MARKETING STRATEGY
- COACHING
- BRAND / SALES MESSAGING
- LANDING PAGES
Testing market interest for a new financial product
- TESTING STRATEGY
- LANDING PAGES
- TARGETED AD CAMPAIGNS
- DATA COLLECTION
Build a sales powerhouse for a hidden location before launch
- ACQUISITION TACTICS
- LOCAL BRAND EXPERIENCE
- ADS
- USER-GENERATED CONTENT
Build a lead-generation machine easily operated by internal teams
- LEAD GENERATION
- COLD EMAILING
- SALES PROCESS OPTIMIZATION
- BOTTOM-FUNNEL CONTENT
Our Framework
We guide you through our content ladder progressive methodology where you start small and grow into more impacful formats. You don’t need experience, we’ll guide you and pilot the project.
Why It Works
We guide you through our content ladder progressive methodology where you start small and grow into more impacful formats. You don’t need experience, we’ll guide you and pilot the project.
Start small with simple, low-exposure videos
Get used to the process with straightforward, face-based content. By starting out with content that’s easy to talk about and presents no liability, you’re getting into a groove without the pressure of performing or overthinking every word. It’s the easiest way to build confidence, find your voice, and turn video creation into a natural habit.
We guide and edit everything
We decide on an editorial line together, and then we take the process off your hands.
After a recording, we take care of everything and deliver you the final products (which can always be edited). The effort on your part is minimal.
Your content grows with your confidence overtime
The more you speak on camera, the more confident and natural you become. You’ll find it easier to articulate your thoughts, dive into more meaningful topics, and make the most of your time by creating more and higher-impact content.
The process
1. We call you
We work around your schedule and set a time to record a call.
We’ll have prepared your setup beforehand,
2. We edit
We edit the content into one or more videos based on the story you want to tell.
We also use your brand elements to create a consistent experience across videos.
3. You (or we) publish
When the content is ready, all you have to do is hit the “Publish” button.
IF you’d like us to handle your content calendar, we can do that too!
For business owners who want to
Build visibility and authority in their market
Create consistent, professional content without the hassle
Start small and grow into a sustainable video rhythm
Video and Beyond: A Holistic Marketing and Nurturing Approach
Creating captivating videos is one part of a bigger system. Our 360° approach connects the dots to help you turn attention into revenue.
We Are growth Architects
For over 14 years, 26lights has partnered with more than 200 startups, scale-ups, and ambitious SMEs, guiding them to build sustainable and scalable businesses characterized by healthy growth and robust leadership. With offices in Brussels and Paris, our mission is to architect your company’s next growth phase through a unique blend of Business, Tech, and Marketing expertise.
Business Coaching
Smart and predictable growth.
We’ll help you lay out and implement an ambitious yet realistic GROWTH PLAN, with all the relevant KPIs. We’ll be with you at every step of the journey.
Beyond funding, a good BUSINESS PLAN is critical to increase your chances of success and make informed decisions that support long-term growth. And we can help with that!
It’s hard to establish new processes when you spend your time putting out fires. It’s also hard to have a holistic view of things when you don’t take a few steps back.
And, finally, it’s important that crucial knowledge doesn’t only reside in the founder’s mind. This is why we’ll help you make a detailed PROCESS MAPPING to better understand your business, for everyone.
Tech Experts
Experienced tech architects, ready to help
Beyond writing code, our tech architects will be your strategic partners in success. We know how to deliver strong, scalable solutions, built to last.
We don’t compromise when it comes to excellence and quality. This is why our team is only comprised of high-level talents.
Our architects either hold a PhD in cybersecurity and artificial intelligence, or come from big companies (Amazon, Teads) or engineered for BNP Paribas Fortis’ trading floor.
With 15+ years of experience with startups, scaleups and SME’s, our architects know what’s going on in the ecosystem. From the critical early stages of your project to its scale up.
We value Agility as a mindset, and a competitive advantage.
Marketing & SALES
Creating an outstanding product or service is just the beginning. Ensuring it reaches the right audience, through the right channel, at the perfect timing, within budget is a whole different challenge.
We act as your dedicated marketing team, managing all aspects from Social Advertising, Email Automation, SEO/SEA, Social Media, Content Strategy, Affiliate Programs, Partnerships, Print Campaigns, …
Aligning marketing actions is crucial to achieve ambitious growth objectives. Working with multiple specialized agencies can create gaps in coherence, which negatively impacts credibility and trust among your audiences.
Our model provides a unified vision and ensures effectiveness of each growth lever utilized.
Read our Manifesto
Here are the 12 fundamental practices that drive our work at 26lights.
1. No Copy-Paste
Have you ever seen two companies succeed using exactly the same method? We haven’t. While we love drawing inspiration from our experience, we truly believe that your path to success is unique. Let’s discover it together.
2. Human-centric growth
True growth partnership relies on real human contact, not on pure service delivery. A growth partner is a therapist for your company: the more they know about your goals, hopes, beliefs, and fears, the better they can help.
3. Co-creation is mandatory
Co-creation is a powerful approach that leads to superior outcomes: you’re the specialist of your business, we’re the specialists of the core activities (IT, Marketing, Operations, HR, …).
4. Goal-driven partnerships
We’re not just strategists: we’re doers who love to achieve goals. We’ve done it many times before, and we know how great it feels.
5. One team, all skills
A fast growing company’s challenge is to do everything in parallel to make it work. An integrated team helps reduce friction and coordination time, making operations more efficient on your side.
6. Engineering Excellence
Technical excellence and robust engineering practices form the foundation of effective, scalable software solutions.
7. Determination drives breakthroughs
Breakthroughs are forged through relentless determination and effort. They emerge from the crucible of countless failures, demanding persistence and the courage to challenge the status quo everytime.
8. Master the local market
Proximity and market knowledge are essential to provide the support and expertise that startups need to succeed in a unique and complex market.
9. Blending experience with fresh perspectives
A blend of junior and senior profiles will bring you the best perspectives through both youth and experience.
10. Agility across all functions
Being Agile is a must, whether you’re working with development, marketing, recruitment, or anything else. Requirement changes are a part of the game and being reactive to them makes you unstoppable.
11. Embrace Simplicity
Simplicity is key. Take an honest look and maximize what actually needs doing.
12. Transparency builds trust
True growth partnership is rooted in trust and long-term partnership. Trust in the process comes from experience. Trust in your partner comes from transparency.