Beyond aesthetics,
a strategic growth lever
Branding is most than just a logo or a visual identity. It’s about shaping perceptions, building trust, and driving long-term values. But when should you invest in it? How far should you go? How is this reflected in the whole customer journey?
- WEBSITE
- APP UI/UX
- SEA / SEO
- NURTURING
- SOCIALS
- OUTREACH
WE ALIGN YOUR BRANDING
with your growth ambitions
For startups, scale-ups, and SME’s, branding is a strategic asset. But it must align with business maturity, market fit, and growth objectives. Investing too early or too heavily can be inefficient, while delaying it may limit your impact and credibility.
Brand DEFINITION
Before designing a brand, it’s essential to understand the context. What are your actual business needs? Who are you addressing? What level of branding is necessary to solidify your positioning without overspending?
We craft tailored branding strategies that match your stage of development and growth ambitions.
- Your mission, vision, and values
- Your audience segmentation & buyer persona
- Competitive insights & differentiation strategy
- Tailored creative strategy
- Experience mapping to anticipate key touchpoints
Digital Experience & Brand Execution
Your brand isn’t just what you say—it’s how people experience it, both digitally and physically. Every touchpoint, from websites to signage, plays a role in shaping perception and engagement.
We ensure your brand is not only strategically positioned but also brought to life through thoughtful design and execution.
- UX/UI design optimized for adoption & conversion
Website & product interface development aligned with your brand identity - Research-driven user experience strategies to enhance interaction
- Prototyping & concept testing before full investment
- Photography & visual storytelling to reinforce brand consistency
- Graphic design & print materials for digital and offline impact
- Signage & environmental branding to create immersive brand experiences
Brand CONTINUITY & INTERNAL TAKEOVER
Branding should evolve alongside your business, not restrict it. We design flexible brand identities that grow with you, ensuring continuity while avoiding costly rebranding efforts in the future.
A well-crafted identity strengthens credibility, customer engagement, and investor confidence—key drivers for startups and scale-ups.
- Modular brand architecture for flexibility
- Visual identity & design systems
- Clear brand guidelines for consistent execution internally by the marketing lead
Figures That Speak For Themselves
“The new branding of Leexi coincides with a phenomenal surge in our growth. Our need was to increase the attractiveness and credibility of our solution at the European level. This mission was brilliantly accomplished in partnership with the 26lights team.”
Xavier Lombard
CEO
Eugène Perret
COO
Branding & Beyond:
A Holistic Marketing Approach
Branding is just the beginning. A strong identity is essential, but sustained growth requires a broader marketing ecosystem. We help amplify your brand through strategic marketing tactics designed to engage, convert, and retain your audience.
We Are growth Architects
For over 13 years, 26lights has partnered with more than 150 startups, scale-ups, and ambitious SMEs, guiding them to build sustainable and scalable businesses characterized by healthy growth and robust leadership. With offices in Brussels and Paris, our mission is to architect your company’s next growth phase through a unique blend of Business, Tech, and Marketing expertise.
Business Coaching
Smart and predictable growth.
We’ll help you lay out and implement an ambitious yet realistic GROWTH PLAN, with all the relevant KPIs. We’ll be with you at every step of the journey.
Beyond funding, a good BUSINESS PLAN is critical to increase your chances of success and make informed decisions that support long-term growth. And we can help with that!
It’s hard to establish new processes when you spend your time putting out fires. It’s also hard to have a holistic view of things when you don’t take a few steps back.
And, finally, it’s important that crucial knowledge doesn’t only reside in the founder’s mind. This is why we’ll help you make a detailed PROCESS MAPPING to better understand your business, for everyone.
Tech Experts
Experienced tech architects, ready to help
Beyond writing code, our tech architects will be your strategic partners in success. We know how to deliver strong, scalable solutions, built to last.
We don’t compromise when it comes to excellence and quality. This is why our team is only comprised of high-level talents.
Our architects either hold a PhD in cybersecurity and artificial intelligence, or come from big companies (Amazon, Teads) or engineered for BNP Paribas Fortis’ trading floor.
With 15+ years of experience with startups, scaleups and SME’s, our architects know what’s going on in the ecosystem. From the critical early stages of your project to its scale up.
We value Agility as a mindset, and a competitive advantage.
Marketing & SALES
Creating an outstanding product or service is just the beginning. Ensuring it reaches the right audience, through the right channel, at the perfect timing, within budget is a whole different challenge.
We act as your dedicated marketing team, managing all aspects from Social Advertising, Email Automation, SEO/SEA, Social Media, Content Strategy, Affiliate Programs, Partnerships, Print Campaigns, …
Aligning marketing actions is crucial to achieve ambitious growth objectives. Working with multiple specialized agencies can create gaps in coherence, which negatively impacts credibility and trust among your audiences.
Our model provides a unified vision and ensures effectiveness of each growth lever utilized.
Read our Manifesto
Here are the 12 fundamental practices that drive our work at 26lights.
1. No Copy-Paste
Have you ever seen two companies succeed using exactly the same method? We haven’t. While we love drawing inspiration from our experience, we truly believe that your path to success is unique. Let’s discover it together.
2. Human-centric growth
True growth partnership relies on real human contact, not on pure service delivery. A growth partner is a therapist for your company: the more they know about your goals, hopes, beliefs, and fears, the better they can help.
3. Co-creation is mandatory
Co-creation is a powerful approach that leads to superior outcomes: you’re the specialist of your business, we’re the specialists of the core activities (IT, Marketing, Operations, HR, …).
4. Goal-driven partnerships
We’re not just strategists: we’re doers who love to achieve goals. We’ve done it many times before, and we know how great it feels.
5. One team, all skills
A fast growing company’s challenge is to do everything in parallel to make it work. An integrated team helps reduce friction and coordination time, making operations more efficient on your side.
6. Engineering Excellence
Technical excellence and robust engineering practices form the foundation of effective, scalable software solutions.
7. Determination drives breakthroughs
Breakthroughs are forged through relentless determination and effort. They emerge from the crucible of countless failures, demanding persistence and the courage to challenge the status quo everytime.
8. Master the local market
Proximity and market knowledge are essential to provide the support and expertise that startups need to succeed in a unique and complex market.
9. Blending experience with fresh perspectives
A blend of junior and senior profiles will bring you the best perspectives through both youth and experience.
10. Agility across all functions
Being Agile is a must, whether you’re working with development, marketing, recruitment, or anything else. Requirement changes are a part of the game and being reactive to them makes you unstoppable.
11. Embrace Simplicity
Simplicity is key. Take an honest look and maximize what actually needs doing.
12. Transparency builds trust
True growth partnership is rooted in trust and long-term partnership. Trust in the process comes from experience. Trust in your partner comes from transparency.
Let's talk about
your growth now
