Building a product or service is only half of the job

Strategy. Branding. Go-to-market.

Creating an outstanding product or service is just the beginning. Ensuring it reaches the right audience, through the right channels, at the perfect timing, and within budget is a whole different challenge.

We act as your dedicated marketing team, managing every aspect from Social Ads and Email Automation to SEO, SEA, Social Media Marketing, Content Strategy, Affiliate Programs, Partnerships, and even Print campaigns.

Aligning marketing actions is crucial to achieving ambitious growth objectives. Working with multiple specialized agencies can create gaps in the coherence of actions, which negatively impacts overall performance. Our model provides a unified vision and maximizes the effectiveness of each growth lever!

Building a product is only half of the job

Strategy. Branding.
Proof of Concept.

If you’re not sure where to start, if you need to reevaluate where you stand, or if you want to optimize what you already have, we’re here to help!

Our marketing services

There’s no such thing as an overnight success. Everyone knows that by now. We have a proven track record of turning a product into a brand, and a brand into a commercial success. From a global marketing strategy, to customer acquisition tactics, to branding, and communication, we've done it all (that's us in the picture right there).

Marketing strategy

You likely already know who your market is, what channels make sense to you, and what messages work. But until it’s all organized into a systematic strategy that you can optimize, you won’t be able to scale.

Need help figuring out your market and channels? We can do that too!

Branding

People don’t bond with businesses. They bond with brands.

Defining your identity early on to build something others can identify with is what will make a difference in the long run.

Go-to-market

If you’re starting out on a new project, you need to establish the right acquisition channels and messages.

This is crucial both to generate income and to get investors on board. But we’ve got you covered!

Marketing strategy

Having a solid marketing strategy is a key point of startup growth.

It provides a clear direction and helps you allocate resources efficiently. A well-thought-out marketing strategy also helps you stay competitive by identifying opportunities and challenges in your market and developing a plan to address them.

Ready to take your marketing to the next level?

Branding

When people go straight to you to solve their pain point; when they assume that what you develop is going to be good; when they know and trust your company before they’re even customers, you’ve achieved brand success.

Brand success is the best kind because it all rides on internal assets. You don’t rely on third parties and you don’t have to constantly buy people’s attention.

They give it to you willingly.

Development and optimization of your website and management of your social media presence.

Social advertising (Meta Ads, LinkedIn Ads) to increase brand awareness.

Event concept building or building a personal gift strategy

Go-to-market

If you’re launching a startup, you need to identify the right channels and messages that’ll resonate with your audience.

This is something you should do before you build your product so you know people are interested in what you’re offering.

This will both help you get started with customer acquisition and help you raise money. Investors will be a lot more confident financing your business knowing there’s a market and that you can reach it.

SEO: Defining the keyword strategy, on-page optimization, creation of optimized content, and development of targeted landing pages.

SEA: Setting up Google Ads and Meta campaigns, conducting rigorous A/B testing, and continuous optimization to maximize return on investment.

Inbound: Automating LinkedIn/Email campaigns and sending personalized messages to reach your B2B targets.

Content Factory: Process to create content: landing pages, blog articles, writing of engaging posts/videos, and design of targeted newsletters.

Ready to take your marketing to the next level?

Our clients say it best

Sophie Hofman

Co-founder — LiLicast

We worked with 26lights on our initial marketing and sales approach. They developed the whole framework we still use today and we still go to them for advice regarding our marketing and prospecting processes.

Approach

This is what happens when you bring together a team of passionate experts who put people first and strive for success. Strong partnership is the key.

Co-creation

You’re the expert at running your business. We are experts at building startups, organizing companies, and developing amazing tech. Through years of R&D with leading researchers, we have developed proprietary methodologies grounded in Visual Thinking to forge a collaborative future with you. We believe in the power of visual representation, as one picture can convey more than a thousand words. Our aim is to empower you, ensuring that you remain in control and optimizing the time required to establish a highly efficient collaboration.

Flexibility

Whether you require a complete team for the implementation of a new project or just a few hours of consultation, we have the internal flexibility to adjust the composition of the team catering to your needs. You will have the freedom to determine the workload on a monthly basis. This level of flexibility does not compromise the retention of knowledge because we’ve built an environment meant to retain talent. Out consultants can hop on and off your team without any issue.

Transparency

During our collaboration, we will become your dedicated team. Transparency is crucial to building trust, which is why we ensure you have access to all relevant information and involve you in any significant decision-making processes.

Projects

We deliver massive value to ambitious entrepreneurs who understand that surrounding themselves with the right people is the key to success

Umedia

Umedia is a film production company that has invested $670M in over 500 movies. They came to us when they hit a plateau. We helped them increase their investments by 60% without increasing the size of their team. We built a model of their company and used our understanding of their business to automate a lot of recurring tasks that held their team back.

Yields.io

The founder came to us with his initial idea while he still had a day job. We challenged that idea and built the first version of the product. That first version helped raise 1,25 million euros from VC firms. 6 years and a few fundraising rounds later, the company has a workforce of 35 people and we’re still working together on a daily basis, mainly through coaching sessions.

sharingbox

We came in to help Sharingbox simplify the sequence of actions necessary to deploy their technology in the real world. We mapped their internal processes and build the necessary tools to standardize these processes and make the company twice as efficient. This also helped with knowledge transfer when the time came for the founders to do their exit.

e-maprod

We came in to help e-maprod reorganize their team by putting all the cards on the table, helping them hire the right people, and empowering teams with a sense of ownership to make them autonomous. We also optimized their internal workflows to help them stop relying on Excel and work with a tool adapted to their needs.