Make AI (really) work for your marketing team.
We build AI-powered tools that help your team create, publish and optimize marketing faster, with your brand, expertise and workflows built in.
AI isn't the goal. Better marketing is.
We start with what your business needs to achieve, then use AI to create the tools, assets and workflows to get there.
Perform better
Build stronger digital assets and improve your visibility, conversion and marketing effectiveness.
Create more effectively
Turn your brand and expertise into consistent content and creative assets.
Operate smarter
Improve how your team plans, produces and responds to opportunities.
Explore what AI can do for your marketing.
From websites and content creation to planning and market intelligence, we build tools around your team.
Website, SEO & GEO
A high-performing website your team can keep improving.
We build fast, search-friendly websites and create AI-assisted workflows that help your team manage content, improve pages and keep your digital presence evolving.
What we can build
- Fast, well-structured websites designed for performance
- SEO and GEO foundations
- AI-assisted workflows for creating and improving content
- Custom Claude skills that fit your team
- A setup that makes day-to-day updates easier
Brand & Design System
Keep your brand consistent as your team creates more.
We turn your brand guidelines into a practical design system that your team and AI-powered tools can use across channels.
What we can build
- One source of truth for brand guidelines and assets
- Reusable templates across formats
- Brand rules that AI tools can follow
- AI-assisted multi-format adaptation
- A system your team can maintain
AI Content Agent
Turn your expertise into content worth publishing.
We build AI-powered workflows that turn your knowledge into on-brand content, from research and writing to visuals and review.
What we can build
- Research based on expertise and trusted sources
- Your brand tone of voice
- Workflows for specific content formats
- Matching branded visuals
- Evidence checks and human review
Editorial Calendar
Plan smarter. Publish more consistently.
We can build AI-powered workflows that connect your ideas, business priorities and content production process.
What we can build
- Ideas aligned to marketing objectives
- AI-assisted topics and angles
- Editorial calendar across channels
- Clear status and next steps
- Connections between planning and production
Market Intelligence
Stay informed. Spot opportunities earlier.
We can build AI-powered monitoring workflows that gather relevant signals and help your team decide what to act on.
What we can build
- Competitor and source monitoring
- Structured market summaries
- Emerging topics and trends
- Content opportunities from market signals
- Regular business-relevant insights
Why we built these solutions, and how.
Real business needs, practical choices and AI-powered workflows. Each example shows the challenge, our approach and what you can explore today.
Craves · Website
Why we built it
The hotel needed a digital asset that drives conversions, with SEO, GEO and CRO performance pushed to the maximum. Many bookings come through Booking.com today, so the goal is to grow direct bookings.
What we built
A client website project focused on the digital experience and visibility.
Technology & why
We used Claude for the audit, the wireframes, the mockups and the code, built in Astro and hosted on Cloudflare. Google Search Console and Google Analytics are connected, and the forms run through Resend.
Corset Daum · Content creation
Why we built it
Producing carefully researched, high-quality content and visuals was taking too much time. With today's marketing budgets, we needed a more efficient way to produce without lowering our standards.
What we built
An AI-assisted workflow supporting research, copywriting and visual production for specific types of content, with editorial review.
Technology & why
Just Claude. We built a Claude skill that produces our monthly content piece, L'Essentiel du Rachis. It used to take a full day each month; it now takes about 20 minutes.
Choose the right starting point for your team.
Start with a proven solution
We adapt something we have already built to your brand, workflows and team.
Explore the solutions
Build around your challenge
With a GTM Engineer embedded in your team. Bring in a GTM Engineer for a limited period to identify opportunities, build AI-powered tools and automate marketing and sales workflows.
Hands-on expertise within your team. No permanent hire needed.
Explore your first use caseAI tools that become part of your business.
Integrated into your workflows, adopted by your team, owned by you and built to evolve.
Business-minded. Marketing-driven. Tech-enabled.
200 startups helped · 15 years of experience · Based in Brussels & Paris
Business understanding, marketing expertise and engineering capabilities in one team. Most companies end up buying business, tech and marketing from three different suppliers, and paying for the gaps between them. We run all three in-house, so the strategy, the product and the go-to-market are decided in the same room.
Business
We'll help you lay out and implement an ambitious yet realistic growth plan, with all the relevant KPIs. We'll be with you at every step of the journey.
Beyond funding, a good business plan is critical to increase your chances of success and make informed decisions that support long-term growth.
See our growth services
Marketing
Creating an outstanding product or service is just the beginning. Ensuring it reaches the right audience, through the right channel, at the perfect timing, within budget is a whole different challenge.
Working with multiple specialized agencies can create gaps in coherence. Our model provides a unified vision and ensures effectiveness of each growth lever utilized.
See our marketing services
Technology
Beyond writing code, our tech architects will be your strategic partners in success. We know how to deliver strong, scalable solutions, built to last.
Our architects either hold a PhD in cybersecurity and artificial intelligence, or come from big companies (Amazon, Teads) or engineered for BNP Paribas Fortis' trading floor.
See our tech teamThe people who will build it with you.
Strategists, marketers, designers and engineers working together.
Alicia
Kelly
Céline
Arik
Malorie
Olivier
Renaud
Laurent
Forster
Aliénor
Gaspard
Emilie
Frequently asked questions
What are AI-powered marketing solutions?
Tools built around what your marketing team needs to achieve, not a generic AI subscription.
Depending on the need, that can be a website your team can keep improving, a design system your brand and AI tools both follow, workflows that turn your expertise into content, an editorial calendar connected to production, or monitoring that tells you which market signals deserve action.
Each one starts from a business goal and is adapted to your brand, your tools and the way your team works.
Where should a marketing team start with AI?
Not with the AI tool.
We start with what your marketing has to achieve: being found, converting visitors, staying consistent, publishing regularly or spotting opportunities earlier.
Then we choose the right starting point. Either we adapt a solution we have already built, or we work on a specific challenge with you and build the tool around it.
Will AI replace our marketing team?
No.
The goal is the opposite: take the manual work off your team so it spends its time on ideas, expertise and decisions.
Your team stays in charge of what gets published. Our content workflows include evidence checks and human review before anything goes out.
Does my team need technical skills to use these tools?
Not necessarily. We adapt each solution to your team's existing tools and capabilities.
We also help your team put the workflows into everyday practice, so the tools are actually used once they are live.
Which tools do you work with?
We work with tools such as Claude and other AI services, alongside your existing marketing systems.
We are not affiliated with any software vendor, so the choice follows your needs and the tools you already use, not a partnership.
How long does it take to set up a first solution?
It depends on the solution and integrations. We propose a realistic timeline after understanding the scope.
As an example, the Craves Hotel website went from the first audit to a live site in eleven days, with Claude used for the audit, the wireframes, the mockups and the code.
Who owns the tools once they are built?
Your business owns the tools we build for it, subject to agreed terms and third-party software licensing.
Your team can maintain and extend them as your needs change, with no technological dependency on 26lights.
Can you give an example?
Corset Daum publishes a researched content piece every month, L'Essentiel du Rachis.
We built a Claude skill that produces it. It used to take a full day each month; it now takes about 20 minutes, with the same editorial review.
Let's find where AI can help your marketing team.
Start with a 30-minute conversation about your team, your content and your tools.
