Building a product
or service
is only half of the job
Creating an outstanding product or service is just the beginning. Ensuring it reaches the right audience, through the right channels, at the perfect timing, and within budget is a whole different challenge.
There's no such thing as an overnight success. Everyone knows that by now. We have a proven track record of turning a product into a brand, and a brand into a commercial success.
From a global marketing strategy, to customer acquisition tactics, to branding, and communication, we've done it all.
Let's talkMarketing strategy
You likely already know who your market is, what channels make sense to you, and what messages work. But until it's all organized into a systematic strategy that you can optimize, you won't be able to scale.
Need help figuring out your market and channels? We can do that too!
Branding
People don't bond with businesses. They bond with brands.
Defining your identity early on to build something others can identify with is what will make a difference in the long run.
Go-to-market
If you're starting out on a new project, you need to establish the right acquisition channels and messages.
This is crucial both to generate income and to get investors on board. But we've got you covered!
Having a solid marketing strategy is a key point of startup growth.
It provides a clear direction and helps you allocate resources efficiently. A well-thought-out marketing strategy also helps you stay competitive by identifying opportunities and challenges in your market and developing a plan to address them.
When people go straight to you to solve their pain point, you've achieved brand success.
Brand success is the best kind because it all rides on internal assets. You don't rely on third parties and you don't have to constantly buy people's attention. They give it to you willingly.
What we deliver
If you're launching a startup, you need to identify the right channels and messages that'll resonate with your audience.
This is something you should do before you build your product so you know people are interested in what you're offering. This will both help you get started with customer acquisition and help you raise money. Investors will be a lot more confident financing your business knowing there's a market and that you can reach it.
What we deliver
We act as your dedicated marketing team
Managing every aspect from Social Ads and Email Automation to SEO, SEA, Social Media Marketing, Content Strategy, Affiliate Programs, Partnerships, and even Print campaigns.
This is what happens when you bring together a team of passionate experts who put people first and strive for success. Strong partnership is the key.
Let's talkCo-creation
You're the expert at running your business. We are experts at building startups, organizing companies, and developing amazing tech. Through years of R&D with leading researchers, we have developed proprietary methodologies grounded in Visual Thinking to forge a collaborative future with you.
Flexibility
Whether you require a complete team for the implementation of a new project or just a few hours of consultation, we have the internal flexibility to adjust the composition of the team catering to your needs. You will have the freedom to determine the workload on a monthly basis.
Transparency
During our collaboration, we will become your dedicated team. Transparency is crucial to building trust, which is why we ensure you have access to all relevant information and involve you in any significant decision-making processes.
Projects
We deliver massive value to ambitious entrepreneurs who understand that surrounding themselves with the right people is the key to success.
Umedia
A film production company that has invested $670M in over 500 movies. They came to us when they hit a plateau. We helped them increase their investments by 60% without growing the team. We built a model of their company and automated the recurring tasks that held them back.
Yields.io
The founder came to us with an idea while still holding a day job. We challenged it and built the first version of the product, which helped raise €1.25M from VC firms. Six years and a few rounds later, the company has 35 people, and we're still working together daily, mainly through coaching sessions.
Sharingbox
We helped Sharingbox simplify the sequence of actions needed to deploy their technology in the real world. We mapped their internal processes and built the tools to standardize them, making the company twice as efficient, which also eased knowledge transfer when the founders came to exit.
e-maprod
We helped e-maprod reorganize their team by putting all the cards on the table, hiring the right people, and giving teams a real sense of ownership so they could run autonomously. We also optimized their internal workflows so they could stop relying on Excel and work with a tool adapted to their needs.
Meet our experts.
Their track records and expertise are just something else. They work collaboratively as a team and alongside you to unlock your business's full potential.
Alicia
Kelly
Céline
Arik
Malorie
Olivier
Renaud
Laurent
Forster
Aliénor
Gaspar
Emilie
Frequently asked questions
Do you become our outsourced marketing team or work as advisors?
Both models are possible.
26lights can act as a complete marketing team, reinforce an existing team, execute a specific growth initiative or provide only a few hours of senior advice.
We deliberately adapt the level of involvement to the company rather than selling the same retainer to everyone.
Which marketing channels do you work with?
Our work can cover SEO, GEO, SEA, LinkedIn, Meta, email automation, content strategy, social media, partnerships, affiliate programs, outbound and offline campaigns.
But we do not start by selecting channels.
We first look at the market, sales cycle, positioning, economics and existing traction. Only then do we decide which channels deserve investment.
How do you decide between branding, marketing strategy and go-to-market?
It depends on what is currently limiting growth.
Sometimes the acquisition engine is weak. Sometimes acquisition works but the positioning is unclear. Sometimes the company has a strong product but no repeatable sales mechanism.
We diagnose the bottleneck first and build the sequence around it rather than automatically prescribing branding, advertising or content.
Do you specialize in one acquisition channel?
No.
That is intentional.
A specialist agency will naturally tend to solve a problem using the channel it specializes in. 26lights looks at the broader business and can compare channels before deciding where resources should go.
The objective is to find a repeatable acquisition system that fits the company's economics and growth plan.
Is this suitable for an SME without a formal marketing strategy?
Yes. That is a very common starting point.
Most established SMEs already have clients, sales experience and some successful marketing activities. What is often missing is a clear model explaining which segments, messages, channels and activities actually drive growth.
We turn that accumulated experience into a structured system that can be measured, improved and scaled.
Let's talk about your growth now
