Test and access your market(s),
with the right acquisition techniques
A tailored and actionable go-to-market strategy to acquire your (first) customers
If you're launching a startup, you need to identify the right channels and messages that'll resonate with your audience. This is something you should do before you build your product so you know people are interested in what you're offering. This will both help you get started with customer acquisition and help you raise money.
Aligned & Tailored Strategy
Within a week, we review your product and objectives by mapping out your audience's journey.
Testing to find the right techniques
According to objectives, we find the right acquisition strategies to test out different approaches to reach out to your customers.
Team rollout with on-demand experts
Once tested, the best approach is devised and integrated within your roadmap, and becomes the core of your sales processes.
Aligned, Tailored Strategy & Plan
We start by looking in-depth in what you are building, your product/service, and what you have been already testing in order to map what market might be the most accurate and how to penetrate these market(s).
Key aspects we focus on
Testing to Find the Right Acquisition Techniques
If you're starting out on a new project, you need to establish the right acquisition channels and messages. This is crucial both to generate income and to get investors on board.
Key aspects we focus on
Integration Via On-Demand Expert Support
You've found what works best to reach out to your customers following the testing phase, we propose to train your team to enable full integration with your sales process.
Our approach includes
Use cases
A few of the markets we've helped test
Every go-to-market is different. Here's a look at four real situations we helped clients test — from a hidden pop-up location to a brand-new financial product.
Lileo
Monizze
Museum of Infinite Realities
Penbox
How we work: From Building To Autonomy
The endgame isn't for us to stay on your team forever. The goal is for us to help you build the ideal system and then pass ownership on to your team.
Phase 1: Testing phase to find the right set of acquisition techniques
We start by designing and launching your tailored go-to-market system, built around three core pillars:
This phase typically lasts 6 months, depending on your existing assets and team bandwidth. We work based on a global estimated budget, adapting as needed to reach full operational capacity.
Phase 2: Internal rollout supported by our experts (CMO as a service)
Once the system is running smoothly, we shift focus to training and coaching your team. We support a designated internal lead on a recurring basis — until they're fully equipped to operate, maintain, and evolve the system independently.
You walk away with a system that works and the ability to run it without us.
Go-To-Market and Beyond: a holistic marketing and nurturing approach
A go-to-market plan is just the beginning. Reaching the right audience is essential, but sustained growth requires a broader marketing ecosystem. We help amplify your reach through strategic marketing tactics designed to engage, convert, and retain your audience.
We are growth architects
200 startups helped · 15 years of experience · Based in Brussels, Paris and Lausanne
For over 15 years, 26lights has partnered with more than 200 startups, scale-ups, and ambitious SMEs, guiding them to build sustainable and scalable businesses characterized by healthy growth and robust leadership. With offices in Brussels and Paris, our mission is to architect your company's next growth phase through a unique blend of Business, Tech, and Marketing expertise.
Business coaching
We'll help you lay out and implement an ambitious yet realistic GROWTH PLAN, with all the relevant KPIs. We'll be with you at every step of the journey.
Beyond funding, a good BUSINESS PLAN is critical to increase your chances of success and make informed decisions that support long-term growth.
See our growth services
Tech experts
Beyond writing code, our tech architects will be your strategic partners in success. We know how to deliver strong, scalable solutions, built to last.
Our architects either hold a PhD in cybersecurity and artificial intelligence, or come from big companies (Amazon, Teads) or engineered for BNP Paribas Fortis' trading floor.
See our tech team
Marketing & sales
Creating an outstanding product or service is just the beginning. Ensuring it reaches the right audience, through the right channel, at the perfect timing, within budget is a whole different challenge.
Working with multiple specialized agencies can create gaps in coherence. Our model provides a unified vision and ensures effectiveness of each growth lever utilized.
See our marketing servicesLet's talk about your growth now
