A Multi-Touchpoint Nurturing System to Drive Customer Acquisition
Trust takes time, especially in long sales cycles. We help marketing-led teams build a repeatable, multi-channel engine designed to engage prospects beyond the first visit, build authority and intent over time, and convert passive interest into qualified leads. Ideal for B2B/B2C SaaS, PLG companies, inbound and subscription-based services, and teams with traction but no structured mid-funnel system.
Strategy
We review your current marketing and sales processes to spot gaps and opportunities.
Content Factory
We build a multi-touch and multichannel engine aligned with your prospects' real questions and objections.
Feedback Loop
Feed prospect interactions directly back into your sales process for smarter follow-up and better timing.
Laying the right foundations for building intent
We begin by analyzing how your leads flow, from first touch to conversion. Where do they drop off? What slows them down? What questions or objections aren't being answered?
Then, we structure a nurturing strategy that speaks directly to your audience's needs, doubts, and motivations and aligns with your business model, goals, and timeline.
Key aspects we focus on
Creating the content that compounds
We build a structured content system designed to scale and repeat. Evergreen assets, automated sequences, and timely live touchpoints work together to guide leads through the funnel.
We iterate on formats, channels, frequency, and timing until we find the combinations that drive conversion.
Key aspects we focus on
Using insight to refine, not guess
There's no “publish and pray.” We connect your content activity to actual engagement.
We track what people click, download, replay, or ignore and feed that insight back into your funnel strategy and lead scoring logic.
Key aspects we focus on
A funnel that converts on its own terms
Nurturing is often seen as distributing content to prospects. It's more than that. It's a repeatable system that keeps you top of mind, answers objections before they're raised, and gives your team the tools and insights needed to close more deals.
When nurturing is structured, your marketing efforts stop operating in isolation. Content, campaigns, automation, and data begin working together, compounding value over time instead of resetting with every new initiative.
The result is a flexible, conversion-ready machine that supports everything from self-serve funnels to sales-assisted models and adapts as you grow.
We help you go from disconnected efforts to:
Use cases
Nurturing systems we've built
Three real engagements — from activating a cold base to running a content machine across several audiences at once.
Evoluno
Corset & Daum
Aydo
How We Work: From Building to Autonomy
The endgame isn't for us to stay on your team forever. The goal is for us to help you build the ideal system and then pass ownership on to your team.
Building the machine
We start by designing and launching your tailored nurturing system, built around three core pillars:
This phase typically lasts 6 months, depending on your existing assets and team bandwidth. We work based on a global estimated budget, adapting as needed to reach full operational capacity.
Transfer and Autonomy
Once the system is running smoothly, we shift focus to training and coaching your team. We support a designated internal lead on a recurring basis — until they're fully equipped to operate, maintain, and evolve the system independently.
You walk away with a system that works and the ability to run it without us.
Nurturing & Beyond: marketing and go-to-market approach
Nurturing is just the beginning. An autonomous content engine is essential, but sustained growth requires a broader marketing ecosystem. We help amplify your reach through strategic marketing tactics designed to engage, convert, and retain your audience.
We are growth architects
200 startups helped · 15 years of experience · Based in Brussels, Paris and Lausanne
For over 15 years, 26lights has partnered with more than 200 startups, scale-ups, and ambitious SMEs, guiding them to build sustainable and scalable businesses characterized by healthy growth and robust leadership. With offices in Brussels and Paris, our mission is to architect your company's next growth phase through a unique blend of Business, Tech, and Marketing expertise.
Business coaching
We'll help you lay out and implement an ambitious yet realistic GROWTH PLAN, with all the relevant KPIs. We'll be with you at every step of the journey.
Beyond funding, a good BUSINESS PLAN is critical to increase your chances of success and make informed decisions that support long-term growth.
See our growth services
Tech experts
Beyond writing code, our tech architects will be your strategic partners in success. We know how to deliver strong, scalable solutions, built to last.
Our architects either hold a PhD in cybersecurity and artificial intelligence, or come from big companies (Amazon, Teads) or engineered for BNP Paribas Fortis' trading floor.
See our tech team
Marketing & sales
Creating an outstanding product or service is just the beginning. Ensuring it reaches the right audience, through the right channel, at the perfect timing, within budget is a whole different challenge.
Working with multiple specialized agencies can create gaps in coherence. Our model provides a unified vision and ensures effectiveness of each growth lever utilized.
See our marketing servicesLet's talk about your growth now
