Build a nurturing engine to turn traffic into trust
- WEB DESIGN
- UX/UI
- SEO / SEA
- OUTREACH
- AUTOMATION
Build a multichannel nurturing maching to activate hot and cold leads
- NURTURING STRATEGY
- CONTENT CREATION
- WEBINAR STRATEGY
- DATA COLLECTION
- LEAD SCORING
- VISUAL IDENTITY
Implement a multichannel content marketing strategy to appeal both doctors and patients
- MARKETING STRATEGY
- HIGH IMPACT CONTENT
- BRAND VISIBILITY
- SALES MATERIALS
Build a content machine across several audiences to build trust and help sales team convert
- MARKETING STRATEGY
- HIGH IMPACT CONTENT
- BRAND VISIBILITY
- SALES MATERIALS
A MULTI-TOUCHPOINT FRAMEWORK
Multiple touches, on multiple channels, every month.
We tailor the formats and channels according to your needs, based on the specificity of your market
Engage prospects beyond the first visit.
Build authority and intent over time.
Convert passive interest into qualified leads.
Ideal for: B2B/B2C SaaS, PLG companies, inbound and/or subscription-based services, teams with traction but no structured mid-funnel system
A nurturing system designed to support customer acquisition efforts
Strategy
We review your current marketing and sales processes to spot gaps and opportunities.
Content Factory
We build a multi-touch and multichannel engine aligned with your prospects’ real questions and objections.
Feedback Loop
Feed prospect interactions directly back into your sales process for smarter follow-up and better timing.
Marketing Strategy and Journey Mapping
We begin by analyzing how your leads flow, from first touch to conversion.
Where do they drop off? What slows them down? What questions or objections aren’t being answered?
Then, we structure a nurturing strategy that speaks directly to your audience’s needs, doubts, and motivations and aligns with your business model, goals, and timeline.
- Understanding your acquisition model (free trial, demo request, gated content, etc.)
- Mapping user journeys and key inflection points
- Identifying content gaps and decision friction
- Clarifying positioning across the funnel
- Matching content to lead intent, with smart CRM tracking
Content Factory and Distribution Strategy
We build a structured content system designed to scale and repeat.
Evergreen assets, automated sequences, and timely live touchpoints work together to guide leads through the funnel.
We iterate on formats, channels, frequency, and timing until we find the combinations that drive conversion.
- Structured, scalable content calendar aligned with funnel stages
- Email sequences: onboarding, lead nurturing, post-webinar, reactivation
- Evergreen blog/podcast/video content tied to search and awareness
- LinkedIn and social media flows to stay visible
- Lead magnets, educational series, and webinars that deepen interest
- Smart reuse and distribution across channels
Nurturing Insights Feedback Loop
There’s no “publish and pray.”
We connect your content activity to actual engagement.
We track what people click, download, replay, or ignore and feed that insight back into your funnel strategy and lead scoring logic.
- Cross-channel performance tracking (email, LinkedIn, landing pages, webinars…)
- CRM-integrated lead scoring based on real behavior
- Optimized timing for follow-ups, upsells, and conversion nudges
- Iterative refinement based on what moves leads forward
A Funnel That Convers on Its Own Terms
Nurturing is often seen as distributing content to prospects. It’s more than that. It’s a repeatable system that keeps you top of mind, answers objections before they’re raised, and gives your team the tools and insights needed to close more deals.
When nurturing is structured, your marketing efforts stop operating in isolation. Content, campaigns, automation, and data begin working together, compounding value over time instead of resetting with every new initiative.
The result is a flexible, conversion-ready machine that supports everything from self-serve funnels to sales-assisted models and adapts as you grow.
We help you go from disconnected efforts to:
- A clear, structured nurturing journey
- Content that aligns with your audience’s pace and questions
- A CRM that scores based on real engagement
- A team that knows what to publish and why
- A system that compounds value and can evolve as you grow
How We Work: From Building to Autonomy
The endgame isn’t for us to stay on your team forever. The goal is for us to help you build the ideal system and then pass ownership on to your team.
Building the machine
We start by designing and launching your tailored nurturing system, built around three core pillars:
- Strategy: Align marketing and sales around a shared narrative and goals
- Content Factory: Create and distribute the right content across the right channels
- Data Feedback Loop: Track engagement and feed insights back to your sales team
This phase typically lasts 6 months, depending on your existing assets and team bandwidth. We work based on a global estimated budget, adapting as needed to reach full operational capacity.
Transfer and Autonomy
Once the system is running smoothly, we shift focus to training and coaching your team.
We support a designated internal lead on a recurring basis — until they’re fully equipped to operate, maintain, and evolve the system independently.
You walk away with a system that works and the ability to run it without us.
Nurturing & Beyond:
Marketing and Go-to-Market Approach
Branding is just the beginning. A strong identity is essential, but sustained growth requires a broader marketing ecosystem. We help amplify your brand through strategic marketing tactics designed to engage, convert, and retain your audience.
We Are growth Architects
For over 13 years, 26lights has partnered with more than 150 startups, scale-ups, and ambitious SMEs, guiding them to build sustainable and scalable businesses characterized by healthy growth and robust leadership. With offices in Brussels and Paris, our mission is to architect your company’s next growth phase through a unique blend of Business, Tech, and Marketing expertise.
Business Coaching
Smart and predictable growth.
We’ll help you lay out and implement an ambitious yet realistic GROWTH PLAN, with all the relevant KPIs. We’ll be with you at every step of the journey.
Beyond funding, a good BUSINESS PLAN is critical to increase your chances of success and make informed decisions that support long-term growth. And we can help with that!
It’s hard to establish new processes when you spend your time putting out fires. It’s also hard to have a holistic view of things when you don’t take a few steps back.
And, finally, it’s important that crucial knowledge doesn’t only reside in the founder’s mind. This is why we’ll help you make a detailed PROCESS MAPPING to better understand your business, for everyone.
Tech Experts
Experienced tech architects, ready to help
Beyond writing code, our tech architects will be your strategic partners in success. We know how to deliver strong, scalable solutions, built to last.
We don’t compromise when it comes to excellence and quality. This is why our team is only comprised of high-level talents.
Our architects either hold a PhD in cybersecurity and artificial intelligence, or come from big companies (Amazon, Teads) or engineered for BNP Paribas Fortis’ trading floor.
With 15+ years of experience with startups, scaleups and SME’s, our architects know what’s going on in the ecosystem. From the critical early stages of your project to its scale up.
We value Agility as a mindset, and a competitive advantage.
Marketing & SALES
Creating an outstanding product or service is just the beginning. Ensuring it reaches the right audience, through the right channel, at the perfect timing, within budget is a whole different challenge.
We act as your dedicated marketing team, managing all aspects from Social Advertising, Email Automation, SEO/SEA, Social Media, Content Strategy, Affiliate Programs, Partnerships, Print Campaigns, …
Aligning marketing actions is crucial to achieve ambitious growth objectives. Working with multiple specialized agencies can create gaps in coherence, which negatively impacts credibility and trust among your audiences.
Our model provides a unified vision and ensures effectiveness of each growth lever utilized.
Read our Manifesto
Here are the 12 fundamental practices that drive our work at 26lights.
1. No Copy-Paste
Have you ever seen two companies succeed using exactly the same method? We haven’t. While we love drawing inspiration from our experience, we truly believe that your path to success is unique. Let’s discover it together.
2. Human-centric growth
True growth partnership relies on real human contact, not on pure service delivery. A growth partner is a therapist for your company: the more they know about your goals, hopes, beliefs, and fears, the better they can help.
3. Co-creation is mandatory
Co-creation is a powerful approach that leads to superior outcomes: you’re the specialist of your business, we’re the specialists of the core activities (IT, Marketing, Operations, HR, …).
4. Goal-driven partnerships
We’re not just strategists: we’re doers who love to achieve goals. We’ve done it many times before, and we know how great it feels.
5. One team, all skills
A fast growing company’s challenge is to do everything in parallel to make it work. An integrated team helps reduce friction and coordination time, making operations more efficient on your side.
6. Engineering Excellence
Technical excellence and robust engineering practices form the foundation of effective, scalable software solutions.
7. Determination drives breakthroughs
Breakthroughs are forged through relentless determination and effort. They emerge from the crucible of countless failures, demanding persistence and the courage to challenge the status quo everytime.
8. Master the local market
Proximity and market knowledge are essential to provide the support and expertise that startups need to succeed in a unique and complex market.
9. Blending experience with fresh perspectives
A blend of junior and senior profiles will bring you the best perspectives through both youth and experience.
10. Agility across all functions
Being Agile is a must, whether you’re working with development, marketing, recruitment, or anything else. Requirement changes are a part of the game and being reactive to them makes you unstoppable.
11. Embrace Simplicity
Simplicity is key. Take an honest look and maximize what actually needs doing.
12. Transparency builds trust
True growth partnership is rooted in trust and long-term partnership. Trust in the process comes from experience. Trust in your partner comes from transparency.
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