Guiding Evoluno toward sustainable growth
Evoluno
Evoluno is a company specializing in mental health in the workplace. It positions itself as a mental health partner for organizations, offering solutions to improve employees’ psychological well-being and create a healthier work environment.
The Challenge
Clarifying vision, structure, and strategy
Evoluno wanted to strengthen its authority in the market and clarify its unique approach as a mental health partner for organizations. The company needed a new web experience that would immediately convey its added value, while modernizing its brand image and facilitating visitor engagement.
Beyond these digital presence challenges, Evoluno faced deeper strategic issues:
- Fundamental questions about their business model: should they prioritize a product or service approach?
- A need for support to structure their growth and clarify their positioning
- A sales team that needed to optimize its effectiveness and messaging
- Strategic partnership opportunities to evaluate without having the necessary internal expertise
Strategic Coaching and Process Optimization
Helping leadership make confident, high-impact decisions
We began by supporting Evoluno’s leadership team on fundamental questions about their development. For a B2B company in the healthcare sector, finding the right balance between product and service is a major challenge.
Our role was that of a neutral strategic advisor, capable of providing an objective perspective on their business choices without having any particular interests in the company. We helped Evoluno to:
- Clarify their business model and market positioning
- Define the priorities of their growth plan
- Evaluate partnership opportunities, particularly with a company interested in a white label arrangement
- Avoid potential errors in contractual negotiations
This strategic coaching phase extended over several months, allowing Evoluno to make informed decisions about the future of their company.
Sales Coaching and Sales Process Optimization
Transforming the sales team into confident closers
In parallel with strategic coaching, we worked directly with the sales team to optimize their effectiveness. Our approach included:
- Sales pitch overhaul: We reviewed and improved their sales pitch to make it more impactful
- Slide deck optimization: Restructuring of their sales presentations to better convey their value proposition
- Sales meeting simulations: Practical sessions where we simulated calls and client meetings to perfect their approach
- Support throughout the complete sales funnel: From initial contact to closing, including all intermediate stages
The goal was to enable the sales team to focus on what they do best: closing deals.
Content Restructuring and Copywriting
Highlighting a meaningful brand story thanks to clear messaging
Website Redesign & Implementation
Bringing a brand's identity to life through design
We reorganized the existing content to better tell Evoluno’s story and mission. This step ensured that every visitor, from the first click, understands the company’s value proposition and vision.
Significant copywriting work was carried out to strengthen editorial consistency and ensure an impactful and accessible message, building on strong branding.
With the text done for most of the social media content, we used the graphic codes of the Evoluno app (design tokens), and created a simple, engaging web design that stays true to the brand identity while better explaining the why behing Evoluno
The process was carried out collaboratively on Figma, quickly resulting in a responsive prototype validated by all stakeholders, we easily implemented on Webflow.
Results
A unified eperience driving clarity and confidence
Evoluno’s new website, the result of this collaboration, is accessible here! It embodies the brand’s new identity, while offering an optimized user experience and a clear presentation of Evoluno’s offering.
Beyond simply creating a showcase website, 26lights delivered a complete brand experience, designed to better convey Evoluno’s vision and values through every element of the site. The emphasis was placed on readability, action, and emotional impact, with particular attention paid to consistency between the digital presence and the company’s identity.
- Positive client feedback: Evoluno’s clients gave very positive feedback on the new website, highlighting its clarity and professionalism.
- Partnership opportunities: Our strategic support facilitated discussions with a potential partner company interested in a white label arrangement.
- Substantial savings: By outsourcing this project to 26lights, Evoluno benefited from expertise that it could not have internalized, at a cost far lower than hiring specialized personnel or creating a board of directors.
- Energy and time savings: The fact that we took the lead on the project allowed Evoluno’s management team to save considerable energy that would have been needed to manage this initiative internally.
Testimonial
"Une équipe incroyable qui nous a permis d'affiner nos process au maximum".
Arthur Brami, CEO at E-MAPROD, nous a accordé une interview pour reprendre les points principaux de notre
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