Test and access your market(s), with the right acquisition techniques
- STRATEGY MAPPING
- MARKET RESEARCH
- SEO/SEA
- ADS
- A/B TESTING
- CRM
- COLD EMAIL
- WEBINAR
Test a GTM approach across several audiences and channels
- MARKETING STRATEGY
- COACHING
- BRAND / SALES MESSAGING
- LANDING PAGES
Testing market interest for a new financial product
- TESTING STRATEGY
- LANDING PAGES
- TARGETED AD CAMPAIGNS
- DATA COLLECTION
Build a sales powerhouse for a hidden location before launch
- ACQUISITION TACTICS
- LOCAL BRAND EXPERIENCE
- ADS
- USER-GENERATED CONTENT
Build a lead-generation machine easily operated by internal teams
- LEAD GENERATION
- COLD EMAILING
- SALES PROCESS OPTIMIZATION
- BOTTOM-FUNNEL CONTENT
A Tailored and Actionable Go-to-market Strategy to Acquire Your (first) Customers
If you’re launching a startup, you need to identify the right channels and messages that’ll resonate with your audience. This is something you should do before you build your product so you know people are interested in what you’re offering. This will both help you get started with customer acquisition and help you raise money. Investors will be a lot more confident financing your business knowing there’s a market and that you can reach it.
Aligned & Tailored Strategy
Within a week, we review your product and objectives by mapping out your audience’s journey.
Testing to find the right techniques
According to objectives, we find the right acquisition strategies to test out different approaches to reach out to your customers.
Team rollout with on-demand experts
Once tested, the best approach is devised and integrated within your roadmap, and becomes the core of your sales processes.
Aligned, Tailored Strategy & Plan
We start by looking in-depth in what you are building, your product/service, and what you have been already testing in order to map what market might be the most accurate and how to penetrate these market(s)
- Understanding your set of products and services
- Mapping out your audiences and pricing
- Identifying key objections and opportunities
- Market research and benchmark analysis
- Acquisition strategy mapping
- Align on a short term roadmap
Testing to Find the Right Acquisition Techniques
If you’re starting out on a new project, you need to establish the right acquisition channels and messages.
This is crucial both to generate income and to get investors on board.
- Market Testing
- A/B Testing
- Ads
- Cold Emailing
- Event testing
- Webinars
Integration Via On-Demand Expert Support
You’ve found what works best to reach out to your customers following the testing phase, we propose to train your team to enable full integration with your sales process.
- Quality review
- Campaign brainstormings
- Sales training
- Sales talking points
How we work: From Building To Autonomy
The end-game isn’t for us to stay on your team forever. The goal is for us to help you build the ideal system and then pass ownership on to your team.
Phase 1: Testing phase to find the right set of acquisition techniques
We start by designing and launching your tailored go-to-strategy system, built around three core pillars:
- Strategy: Align marketing and sales around a shared narrative and goals
- Test Create and distribute the right content across the right channels.
- Integrate: Track engagement and feed insights back to your sales team
This phase typically lasts 6 months, depending on your existing assets and team bandwidth. We work based on a global estimated budget, adapting as needed to reach full operational capacity.
Phase 2: Internal rollout supported by our experts (CMO as a service)
Once the system is running smoothly, we shift focus to training and coaching your team.
We support a designated internal lead on a recurring basis — until they’re fully equipped to operate, maintain, and evolve the system independently.
You walk away with a system that works and the ability to run it without us.
Go-To-Market and Beyond: A Holistic Marketing and Nurturing Approach
Branding is just the beginning. A strong identity is essential, but sustained growth requires a broader marketing ecosystem. We help amplify your brand through strategic marketing tactics designed to engage, convert, and retain your audience.
We Are growth Architects
For over 13 years, 26lights has partnered with more than 150 startups, scale-ups, and ambitious SMEs, guiding them to build sustainable and scalable businesses characterized by healthy growth and robust leadership. With offices in Brussels and Paris, our mission is to architect your company’s next growth phase through a unique blend of Business, Tech, and Marketing expertise.
Business Coaching
Smart and predictable growth.
We’ll help you lay out and implement an ambitious yet realistic GROWTH PLAN, with all the relevant KPIs. We’ll be with you at every step of the journey.
Beyond funding, a good BUSINESS PLAN is critical to increase your chances of success and make informed decisions that support long-term growth. And we can help with that!
It’s hard to establish new processes when you spend your time putting out fires. It’s also hard to have a holistic view of things when you don’t take a few steps back.
And, finally, it’s important that crucial knowledge doesn’t only reside in the founder’s mind. This is why we’ll help you make a detailed PROCESS MAPPING to better understand your business, for everyone.
Tech Experts
Experienced tech architects, ready to help
Beyond writing code, our tech architects will be your strategic partners in success. We know how to deliver strong, scalable solutions, built to last.
We don’t compromise when it comes to excellence and quality. This is why our team is only comprised of high-level talents.
Our architects either hold a PhD in cybersecurity and artificial intelligence, or come from big companies (Amazon, Teads) or engineered for BNP Paribas Fortis’ trading floor.
With 15+ years of experience with startups, scaleups and SME’s, our architects know what’s going on in the ecosystem. From the critical early stages of your project to its scale up.
We value Agility as a mindset, and a competitive advantage.
Marketing & SALES
Creating an outstanding product or service is just the beginning. Ensuring it reaches the right audience, through the right channel, at the perfect timing, within budget is a whole different challenge.
We act as your dedicated marketing team, managing all aspects from Social Advertising, Email Automation, SEO/SEA, Social Media, Content Strategy, Affiliate Programs, Partnerships, Print Campaigns, …
Aligning marketing actions is crucial to achieve ambitious growth objectives. Working with multiple specialized agencies can create gaps in coherence, which negatively impacts credibility and trust among your audiences.
Our model provides a unified vision and ensures effectiveness of each growth lever utilized.
Read our Manifesto
Here are the 12 fundamental practices that drive our work at 26lights.
1. No Copy-Paste
Have you ever seen two companies succeed using exactly the same method? We haven’t. While we love drawing inspiration from our experience, we truly believe that your path to success is unique. Let’s discover it together.
2. Human-centric growth
True growth partnership relies on real human contact, not on pure service delivery. A growth partner is a therapist for your company: the more they know about your goals, hopes, beliefs, and fears, the better they can help.
3. Co-creation is mandatory
Co-creation is a powerful approach that leads to superior outcomes: you’re the specialist of your business, we’re the specialists of the core activities (IT, Marketing, Operations, HR, …).
4. Goal-driven partnerships
We’re not just strategists: we’re doers who love to achieve goals. We’ve done it many times before, and we know how great it feels.
5. One team, all skills
A fast growing company’s challenge is to do everything in parallel to make it work. An integrated team helps reduce friction and coordination time, making operations more efficient on your side.
6. Engineering Excellence
Technical excellence and robust engineering practices form the foundation of effective, scalable software solutions.
7. Determination drives breakthroughs
Breakthroughs are forged through relentless determination and effort. They emerge from the crucible of countless failures, demanding persistence and the courage to challenge the status quo everytime.
8. Master the local market
Proximity and market knowledge are essential to provide the support and expertise that startups need to succeed in a unique and complex market.
9. Blending experience with fresh perspectives
A blend of junior and senior profiles will bring you the best perspectives through both youth and experience.
10. Agility across all functions
Being Agile is a must, whether you’re working with development, marketing, recruitment, or anything else. Requirement changes are a part of the game and being reactive to them makes you unstoppable.
11. Embrace Simplicity
Simplicity is key. Take an honest look and maximize what actually needs doing.
12. Transparency builds trust
True growth partnership is rooted in trust and long-term partnership. Trust in the process comes from experience. Trust in your partner comes from transparency.
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