Building a product is only half of the job

Strategy. Branding. Proof of Concept.

If you’re not sure where to start, if you need to reevaluate where you stand, or if you want to optimize what you already have, we’re here to help!

26 lights marketing

How can we help?

There’s no such thing as an overnight success. Everyone knows that by now. We have a proven track record of turning a product into a brand, and a brand into a commercial success. From a global marketing strategy, to customer acquisition tactics, to branding, and communication, we’ve done it all (that’s us in the picture right there).

You likely already know who your market is, what channels make sense to you, and what messages work. But until it’s all organized into a systematic strategy that you can optimize, you won’t be able to scale.

Need help figuring out your market and channels? We can do that too!

People don’t bond with businesses. They bond with brands.

Defining your identity early on to build something others can identify with is what will make a difference in the long run.

If you’re starting out on a new project, you need to establish the right acquisition channels and messages.

This is crucial to get investors on board. But we’ve got you covered!

Marketing strategy

Having a solid marketing strategy is a key point of startup growth.

It provides a clear direction and helps you allocate resources efficiently. A well-thought-out marketing strategy also helps you stay competitive by identifying opportunities and challenges in your market and developing a plan to address them.

Ready to take your marketing to the next level?


When people go straight to you to solve their pain point; when they assume that what you develop is going to be good; when they know and trust your company before they’re even customers, you’ve achieved brand success.

Brand success is the best kind because it all rides on internal assets. You don’t rely on third parties and you don’t have to constantly buy people’s attention.

They give it to you willingly.

Proof of concept

If you’re launching a startup, you need to identify the right channels and messages that’ll resonate with your audience. This is something you should do before you build your product so you know people are interested in what you’re offering.

This will both help you get started with customer acquisition and help you raise money. Investors will be a lot more confident financing your business knowing there’s a market and that you can reach it.

We’ll build that with you!

Our clients say it best


Sophie Hofman

LiLiCAST – Cofounder

“We worked with 26lights on our initial marketing and sales approach. They developed the whole framework we still use today and we still go to them for advice regarding our marketing and prospecting processes.”

Why work with 26lights?

Our work only makes sense as long as it makes sense to you. You’re always in control of the project and you’re free to reevaluate the collaboration at any time.

Whether you’d like a one-off strategy workshop or a 5-year growth implementation, you’re in charge.

Every company is different. Thanks to our experience and blend of skills, we tailor our advice and working model to accommodate your business and your needs.

We act as a real partner. Your success is our success.

We never compromise on the quality of the people we hire because these are the people who will be working on your project.

Everyone in our team has a proven track record and the right mindset to tackle your challenges with maximum efficiency.

Meet our experts!

Arik Azoulay – Business Coach

Alicia Dahan – Manager
/ Scrum Master

Forster Perelsztejn  – Marketing Lead

Nathan Cohen – Business Analyst

Guillaume Dacier – Back End Developer

Olivier Samyn – Tech Lead (Infra, Data, Algorithm)

Renaud Lenne – Tech Lead (A.I, Security, Algorithm)

Xavier Poczekajlo – Back End Developer

Florian Baumont – Back End Developer

Alexandre Fritz – Front End Developer

Gaspar Feron – Front End Developer

Jeremy Jacono – Conversion Rate Optimizer

Laurent van Ausloos – Brand marketing / Art Director

Alicia Dahan
Growth Manager
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