We can be your CMO
Growth needs direction. We give you the CMO you don’t have (yet).
With 14+ years of experience helping more than 200 startup scale, we have the senior technical leadership you need, from strategy to execution, without the cost or delay of hiring full-time.
Build a multichannel nurturing maching to activate hot and cold leads
- NURTURING STRATEGY
- CONTENT CREATION
- WEBINAR STRATEGY
- DATA COLLECTION
- LEAD SCORING
- VISUAL IDENTITY
Implement a multichannel content marketing strategy to appeal both doctors and patients
- MARKETING STRATEGY
- HIGH IMPACT CONTENT
- BRAND VISIBILITY
- SALES MATERIALS
Build a content machine across several audiences to build trust and help sales team convert
- MARKETING STRATEGY
- HIGH IMPACT CONTENT
- BRAND VISIBILITY
- SALES MATERIALS
A drop- in expert ready to help when you need it most
Growing a startup without a marketing leader is risky.
Teams execute without alignment. Channels compete for attention. Messaging gets diluted. Budgets burn fast, results come slow.
Most early-stage companies don’t need a full-time CMO: they need strategic clarity, senior guidance to ensure consistent direction.
And that’s what we can bring to your company, with no strings attached: we’re here when you need it most, and we can jump off whenever you want.
Who it's for?
Finding the foundations of a high-performing product
We immerse ourselves in your users, market and product goals. We audit the current experience (if any) and identify points of friction that can (and will) be improved.
- User analysis & behaviour insights
- User journey mapping
- Architecture review
- Best-practices analysis
UX Strategy & Experience Blueprint
We translate insights into structure.
This step is where we co-define how your product will work: flows, architecture, wireframes, and the logic that brings clarity and simplicity to the entire experience envisioned.
- Information Architecture
- Wireframing
- Feature prioritisation & UX logic
- Interaction models
From structure to high-fidelity screens
We bring senior marketing leadership into your company, without the cost or delay of hiring full-time. Your CMO works alongside your team to define your positioning, build your go-to-market strategy, structure your acquisition engine, and orchestrate execution across channels.
With hands-on guidance, clear direction, and data-driven decision-making, we turn your marketing into a reliable growth system.
- Audit & alignment
- Strategy build
- Operational kickoff
- Continuous optimization
“Leexi’s new interface coincides with a phenomenal surge in our growth. Our need was to increase the attractiveness and credibility of our solution at the European level. This mission was brilliantly accomplished in partnership with the 26lights team.”
Xavier Lombard
CEO
Continuous improvement and product evolution
Pushing to production is not the end, but the beginning.
After your product goes live, we can help you track user behaviour, identify frictions, test improvements, and refine the experience so your product evolves as you scale.
- Data-driven UX improvement
- Usability testing
- User interviews
- A/B testing & experiment design
We Are growth Architects
For over 14 years, 26lights has partnered with more than 200 startups, scale-ups, and ambitious SMEs, guiding them to build sustainable and scalable businesses characterized by healthy growth and robust leadership through a unique blend of Business, Tech, and Marketing expertise.
Business
On-demand Business Coaching
- BUSINESS PLAN
- FINANCIAL PLAN
- FUNDRAISING
- HR
- ORGANISATION
- OPERATIONAL EXCELLENCE & PROCESS
Tech
On-demand Tech expertise
- CUSTOM FRONT DEV
- CUSTOM BACK DEV
- MOBILE
- VIBE CODING
- DEVOPS
- AI
- AUTOMATION & WORKFLOWS
- ERP
- SOFTWARE INTEGRATION
- UX/UI
Marketing & SALES
On-demand Marketing expertise
- BRANDING
- WEB DESIGN
- PAID
- SEO / SEA
- OUTREACH
- SOCIAL
- CONTENT
Read our Manifesto
Here are the 12 fundamental practices that drive our work at 26lights.
1. No Copy-Paste
Have you ever seen two companies succeed using exactly the same method? We haven’t. While we love drawing inspiration from our experience, we truly believe that your path to success is unique. Let’s discover it together.
2. Human-centric growth
True growth partnership relies on real human contact, not on pure service delivery. A growth partner is a therapist for your company: the more they know about your goals, hopes, beliefs, and fears, the better they can help.
3. Co-creation is mandatory
Co-creation is a powerful approach that leads to superior outcomes: you’re the specialist of your business, we’re the specialists of the core activities (IT, Marketing, Operations, HR, …).
4. Goal-driven partnerships
We’re not just strategists: we’re doers who love to achieve goals. We’ve done it many times before, and we know how great it feels.
5. One team, all skills
A fast growing company’s challenge is to do everything in parallel to make it work. An integrated team helps reduce friction and coordination time, making operations more efficient on your side.
6. Engineering Excellence
Technical excellence and robust engineering practices form the foundation of effective, scalable software solutions.
7. Determination drives breakthroughs
Breakthroughs are forged through relentless determination and effort. They emerge from the crucible of countless failures, demanding persistence and the courage to challenge the status quo everytime.
8. Master the local market
Proximity and market knowledge are essential to provide the support and expertise that startups need to succeed in a unique and complex market.
9. Blending experience with fresh perspectives
A blend of junior and senior profiles will bring you the best perspectives through both youth and experience.
10. Agility across all functions
Being Agile is a must, whether you’re working with development, marketing, recruitment, or anything else. Requirement changes are a part of the game and being reactive to them makes you unstoppable.
11. Embrace Simplicity
Simplicity is key. Take an honest look and maximize what actually needs doing.
12. Transparency builds trust
True growth partnership is rooted in trust and long-term partnership. Trust in the process comes from experience. Trust in your partner comes from transparency.